Thursday, June 3, 2010

Yppah - You Are Beautiful At All Times


Such a fresh sound from an electronic artist. There are a few keys to creating good electronic music. The first is to keep it fresh, keep it "up to date" so to speak. The second is to never recreate a sound. Give it something extra.

The skilled producer from Texas makes big electronic sounds. The sounds aren't cluttered like Squarepusher. They aren't ultra complex like Aphex Twin. The tracks need not extensive analysis. They do however incorporate live instrumentation against the back beat. They are also huge atmospheric sounds that wash over the listener like a tidal wave. It sounds half organic and half electronic, and the production of that mix is excellent. Yppah uses elements of Shoegaze, jazz, hip-hop and post rock to create a new relevant pot of chunky electronic gumbo.

Each tack on the LP has something new to offer, and they do over stay their welcome. the longest song in here is a little under four minutes. If you enjoy intelligent dance music and need to give your poor little brain a rest from the giants of Aphex Twin and Squarepusher, but you aren't feeling like ambient, then give this a spin.

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